Which component is NOT part of the Integrated Pest Management process?

The process of Integrated Pest Management (IPM) involves several key components aimed at controlling pest populations while minimizing risks to human health and the environment. One significant aspect of IPM is the systematic approach to understanding and managing pests, which includes monitoring pest populations, implementing specific control measures, and recording and evaluating results to adapt strategies as needed.

The component related to assessing public image, while potentially important to a business or organization for public relations or customer trust, does not directly influence the fundamental practices of pest management. IPM focuses on scientifically-grounded strategies that emphasize ecological balance, effective monitoring, and adaptive management practices. Hence, assessing public image is not a necessary element of the IPM process, making it the correct choice that does not belong to the core components of Integrated Pest Management.